Everyone is searching for the golden key to MLM success. Most people are fired up and excited when they join a MLM business. This fire starts to fade away with time.
The real key to success in MLM is DUPLICATION. For duplication to take place in your network, the system you are using needs to be easy to duplicate by the people you sponsor and the people they sponsor in tern.
You may be an expert marketer, who can generate hundreds of leads easily. The question you need to ask yourself is “Can the person I sponsor also do the same?”. If the answer is “No”, your system will not be one that can be duplicated by your downline.
You may have developed a powerful landing pages and lead capture system. You may have a powerful autoresponder message sequence or videos in place. Can the people you sponsor use this exact same system?
Market is the fuel that drives the system, it brings in the prospects (leads) and presents the MLM opportunity to them. If the people you sponsor are not able to generate leads, your marketing system will fail.
What Is Required For Duplication To Take Place?
1. The exact same system for everyone to use.
2. Marketing training.
3. Leadership skills passed on from successful upline members.
4. The big picture (vision) of what is possible, passed on from upline members.
Once you have these things in place, your MLM network will start to grow.
You also need to be involved in an MLM opportunity that offers a product or service that is in high demand. It has to be better than other similar products or services or it has to be priced lower.
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